Privacy policy

Ceva Animal Health Ltd, and Ceva head office Ceva Santé Animale (hereinafter "Ceva") attaches great importance to the protection of the privacy and data of the users of its sites.  

In the course of its activities, Ceva collects and processes personal data as a data controller and is therefore subject to the applicable rules on the protection of personal data, and, in particular, the European General Data Protection Regulation No. 2016/679 of 27 April 2016 (known as the " EU GDPR"), and the EU GDPR as it forms part of the law of England and Wales, Scotland and Northern Ireland by virtue of section 3 of the European Union (Withdrawal) Act 2018 (known as the "UK GDPR") as well as all rules of national law made in application thereof.  

For the purposes of applicable data protection legislation (including but not limited to the EU GDPR and UK GDPR), the company which is the controller and who is responsible for your personal data is Ceva Animal Health Ltd, Explorer House, Mercury Park, Wycombe Lane, Wooburn Green, Bucks, HP10 0HH; Tel: 01628 334 056, Company number 3085474 

Ceva head office Ceva Santé Animale is joint controller for some of  the personal data processing. 

The purpose of this privacy policy (hereinafter referred to as "the Policy") is to inform you in a clear, simple and complete manner about the way in which Ceva collects and uses certain personal data relating to you in connection with the Adaptil website, and about the means available to you to control this use and to exercise your rights in relation to it. 

This Policy replaces and supersedes any previous policies addressing the same or similar issues, whether formal or informal. Ceva reserves the right in its absolute discretion to alter, amend, or replace this Policy in whole or in part at any time with or without notice. 

You should always check that you are referring to the latest version of this Policy if you have previously downloaded hard copies of this Policy. 



    Ceva may collect your personal data on various occasions on this site.  
    Sometimes Ceva may collect your data by means of forms, in which the fields marked with an asterisk '*' are considered mandatory and must be completed.   
    Failure to do so will make it impossible to access and use some services. 


    Data category 


    Legal basis 

    Retention period 

    Account creation 



    First name  




    Name of the cat, breed and age 

    Managing the creation of your profile and the management of your account. 

    The legitimate interest of managing customer accounts 

    The data will be processed until the account is deleted. You can delete your account at any time by accessing your account settings.  


    Your account will be automatically deleted after three years without logging in. 

    Customer profile management    

    name, surname, order, address  

    To allow you to consult and manage your personal space, to ensure the proper technical functioning of the site, and to facilitate your navigation and your orders 

    Necessary for the purposes of the contract between us 


    Your data will be deleted after a period of 2 years from the last contact with you. 

    Order management 

     name, surname, order, address 

    Order processing, supply of ordered products, transaction processing and invoicing, including management of internet and payment fraud and payment incidents, and ensuring deliveries 

    Necessary for the purposes of the contract between us 

    Your online order history is kept as long as your online account is active 

    Retention of blue card data 


    First name 


    Validation date 

    Payment management 

    Your consent 

    The credit card data stored on your consent is kept until you delete your account or if you delete your credit card data 

    Collection of customer reviews of products purchased 

    name, surname, name of cat, review 

    Allow you to give feedback on the quality of CEVA's services and products 

    Legitimate interest in maintaining and improving the quality of CEVA services after an order 

    3 years from the publication of your review 

    Customer relationship management 

    name, surname, name of cat, questions, answer 

    Handle your questions and complaints by communicating by any means at our disposal 

    Necessary for the purposes of the contract between us 

    The data necessary for the management of contract is kept for the duration of the commercial relationship. 

    Contact form for Internet users 

    name, surname, name of cat, questions, answer 

    Responding to your requests 

    Legitimate interest in providing follow-up to Internet users 

    We will process your data for the time necessary to process your request. Your data will be deleted after a period of 2 years from the last contact with you. 

    Newsletter subscription 

    email address 

    Inform you about CEVA news and promotions 

    Your consent 

    Your data will be processed for this purpose until you unsubscribe or cancel your subscription to the newsletter. 

    Management of games 

    name, surname, address, answers to games, results 

    Involve you in a game to win prizes and give you the result 

    Your consent 

    6 months from the results of the games 

    Management and organisation of quizzes 

    name, surname, name of cat answers to quizzes 

    Allow you to complete the quiz and provide you with the results 

    Your consent 

    6 months from the results of the quizzes 



    IP address, viewed pages 


    Keeping the site running  

    Keeping the user connected 

    Audience analysis  

    Conversion tracking 

    Your consent 

    6 months 

    Help to find the nearest shop 

    Real-time location data 

    Allow you to find the nearest shop selling CEVA products 

    Your consent 

    These data are not stored 

    Site security and anti-fraud management 

    IP address, security logs 

    To ensure the security of the CEVA sites, to secure the authentication of your customer account, the transactions and to prevent fraud during orders.   

    The legitimate interest of ensuring the security of the site and preventing fraud 

    1 year 

    Management of requests for access, rectification and opposition rights 


    First name 

    Application information 

    Allow you to exercise your rights to your personal data 

    Necessary for compliance with a legal obligation 

    6 years 

    Keeping of accounts 

    name, surname, order, address 

    Compliance with accounting and tax obligations 

    Necessary for compliance with a legal obligation 

    The data necessary for accounting purposes are kept for 10 years. 

    Legal or regulatory requirements 

    name, surname, order, address 

    To disclose your personal data in order to comply with legal or regulatory requests, court orders, subpoenas or legal proceedings, if required to do so by applicable law. 

    Necessary for compliance with a legal obligation 

    as long as the legal requirements when applicable 



      Ceva attaches great importance to the protection of the personal data of minors.  

      Our websites are not intended for minors under the age of 18 and we do not knowingly collect personal data from them. Minors under the age of 18 must have the permission of their parents or guardians before providing personal data.  

      If we become aware that personal data of minors under the age of 18 has been collected without prior parental consent, we will immediately destroy such data.   


        Ceva only keeps your personal data for as long as is necessary to achieve the purposes for which it was collected, subject to the legal possibilities of archiving, the obligation to keep certain data and/or anonymisation.  

        These retention periods are defined according to the purposes of the processing and take into account, in particular, the applicable legal provisions imposing a specific retention period. For further details regarding the retention of your data, please see the table set out in section 2 above. 


          As your personal data is confidential, only persons duly authorised by Ceva by virtue of their functions may access your personal data, without prejudice to their possible transmission to the extent required by the applicable regulations.  The internal recipients of personal data are, in particular, the departments in charge of invoice management, marketing, customer relations, complaints, prospecting and the IT department.  

          Ceva takes all appropriate organisational and technical measures to preserve the security, integrity and confidentiality of the data.  

          We do not sell personal data to third parties for marketing purposes.  

          Your personal data may be passed on to companies belonging to the Ceva Group. 

          Our authorised service providers may also process your personal data as strictly necessary for the performance of the services we entrust to them: these include, in particular, service providers in charge of customer relationship management, logistics, management of loyalty programmes, sending e-mails for marketing purposes, data storage, etc.  

          In certain circumstances, we may transfer your personal data outside the EEA or UK to countries which do not benefit from data protection laws similar to those in the UK and the EU. In this case, we will secure the transfer and processing with an appropriate legal framework to ensure a high level of data protection, regardless of where your information is processed. For example, we might put in place a data transfer agreement, incorporating the approved standard contractual clauses for the transfer of personal data from the EEA or UK (as applicable).We may also share data with government agencies and public bodies in accordance with legal requirements. 

          And in the event that any or all of our business or assets are sold, we may share your personal data with the prospective purchaser of those assets. 


            Ceva takes care to protect and secure your personal data, to ensure its confidentiality and to prevent it from being distorted, damaged, destroyed or disclosed to unauthorized third parties.  

            When disclosure of data to third parties is necessary and authorized, Ceva ensures that these third parties offer the same level of protection for the data concerned as that offered by Ceva, by requiring contractual guarantees that the data can be processed exclusively for the authorized purposes with all the confidentiality and security required.  

            Ceva implements technical and organisational measures to ensure that personal data is stored in the most secure manner possible and for the period of time necessary to fulfil the purposes for which it is to be used, in accordance with applicable law.  

            Although Ceva takes all reasonable steps to protect your personal data, no transmission or storage technology is completely foolproof.  

            In accordance with the applicable law, in the event of a proven breach of personal data that may result in a risk to the rights and freedoms of the persons concerned, Ceva undertakes to communicate this breach to the competent supervisory authority and, where required by the said regulation, to the persons concerned.  

            Without prejudice to the foregoing, it is your responsibility to exercise caution to prevent unauthorised access to your personal data and to your terminals (computer, smartphone, tablet, etc.), in particular by choosing a strong password. 

            6. WHAT ARE YOUR RIGHTS ?

              Subject to the conditions laid down by the regulations in force, you have the following rights with regard to your personal data: 

              • Right to information about the processing of your personal data 

              Ceva strives to provide you with concise, transparent, understandable and easily accessible information, in clear and simple terms, about the conditions under which your personal data is processed. 

              • Right of access, rectification and deletion (or "right to be forgotten") of your personal data 

              The right of access allows you to obtain from Ceva confirmation as to whether or not your personal data is being processed by us and the conditions of such processing, as well as to receive a copy of the data (for any additional copies, Ceva is entitled to charge a reasonable fee based on the administrative costs incurred). Where this request is made electronically, the information will be provided in a commonly used electronic form, unless you request otherwise.  

              You also have the right to obtain, as soon as possible, the rectification of your personal data that are inaccurate or incomplete.  

              Finally, subject to the exceptions provided for by applicable law (e.g. retention necessary to comply with a legal obligation), you have the right to request the erasure of your personal data as soon as possible, where any of the following grounds apply: 

              • your personal data are no longer necessary for the purposes for which they were collected or otherwise processed;  
              • you wish to withdraw your consent on which the processing of your personal data was based, if any, and there is no other basis for such processing; 
              • you consider and can establish that your personal data has been unlawfully processed; 
              • your personal data must be deleted in accordance with a legal obligation.  
              • Right to limit the processing of your personal data 

              The applicable regulations provide that this right may be invoked in certain cases, in particular the following: 

              • Where you challenge the accuracy of your personal data, such data processing may be restricted for the time necessary to verify its accuracy; 
              • Where you consider and can establish that the processing of personal data is unlawful but you object to the erasure of the personal data, in this situation you may instead demand the restriction of the processing; 
              • when Ceva no longer needs your personal data but it is still necessary for the establishment, exercise or defence of legal claims;  
              • when you object to the processing being based on the legitimate interest of the controller, during the verification as to whether the legitimate grounds pursued by the controller prevail over your own. 


              • Right to object, including to canvassing 

              You may object at any time to the processing of your personal data, including profiling, on grounds relating to your particular situation. Your data will no longer be processed unless there are compelling legitimate grounds for such processing which override your interests and rights and freedoms or grounds relating to the establishment, exercise or defence of legal claims.   

              Where the processing is for canvassing purposes, you may object at any time. In this case, you will no longer receive personalised offers. 

              • Right to portability of personal data 

              Where processing is based on your consent or a contract, this right to portability allows you to receive the personal data you have provided to Ceva in a structured, commonly used and machine-readable format, and to transmit this personal data to another controller without Ceva's interference.  

              Where technically possible, you may request that this personal data be directly transferred to another controller by Ceva. 

              • Right to withdraw consent to the processing of personal data 

              Where Ceva processes your personal data on the basis of your consent, this consent may be withdrawn at any time.  

              However, in accordance with applicable law, the withdrawal of your consent is only valid for the future and does not affect the lawfulness of the processing carried out prior to this withdrawal. 

              • Right to lodge a complaint with a supervisory authority 

              If, despite Ceva's efforts to safeguard your personal data, you believe that your rights have not been respected, you have the right to lodge a complaint with a supervisory authority.  

              The supervisory authority in the United Kingdom is the Information Commissioner's Office. You can contact this authority at:  

              Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF  

              T: 0303 123 1113  


              The supervisory authorities for EU Member States are listed (along with contact details) here: 


              7. HOW TO EXERCISE YOUR RIGHTS ?

                If you have any questions about this Privacy Policy and/or wish to exercise your rights as described above, you can contact Ceva  or use the adequate form - Privacy policy - Ceva Privacy policy  

                Ceva undertakes to reply as soon as possible, and in any event within one month of receiving your request.  

                If necessary, this period may be extended by two months, taking into account the complexity and number of requests sent to Ceva. In this case, you will be informed of the extension and the reasons for the postponement.  

                If your request is submitted in electronic form, the information will also be provided to you electronically where possible, unless you expressly request otherwise.  

                If Ceva does not comply with your request, it will inform you of the reasons for its inaction and you will be given the opportunity to lodge a complaint with a supervisory authority and/or to seek legal redress. 


                8. COOKIES POLICY

                  This cookie policy is applicable when consulting Ceva's website. 

                  When browsing Adaptil website, you may receive cookies sent and managed by Ceva as well as cookies sent from other sites or web servers operated by third parties ("Third Party Cookies"). 

                  WHAT IS A COOKIE 

                  The term "cookies" covers all tracers placed on your device (computer, smartphone, tablet) and / or read from it when consulting a website or mobile application (site) or when viewing an advertisement. In particular, they aim to collect information about your browsing on the sites and to send you personalized services. 

                  The cookie identifies the browser of your terminal but never you personally. In addition, a website's server can only read cookies that it has placed itself and does not have access to any other information on your computer or mobile device.  

                  Cookies can either be placed by the server of the website you are visiting "first-party cookies" or by partners with whom this website collaborates "third-party cookies".  


                  WHICH COOKIE 

                  TECHNICAL COOKIES 

                  These are cookies that are essential for the proper functioning and navigation on Adaptil website and the improvement of the functionality and performance of the sites. 

                  However, by disabling the use of these cookies, you will no longer be able to benefit from certain features. 

                  These cookies do not collect any personal data. 


                  PERFORMANCE COOKIE 

                  These are cookies that gather information on the use made of our sites to improve the content and / or make it more relevant. 

                  They allow us to collect information about how you use the site, the number of visits per page, the time spent on a page, or the number of clicks. 

                  All these cookies are activated automatically when you accept these cookies. However, if you wish to disable them, you are invited to consult the paragraph "Exercising your choice" below. 

                  The information retained may not be used for commercial purposes. 


                  ADVERTISING COOKIES 

                  These cookies allow us to present advertisements tailored to your interests and to measure the effectiveness of our advertising campaigns. 

                  Measurement cookies allow us to evaluate the effectiveness of our advertising campaigns 

                  Targeting cookies allow us to know your browsing habits in order to deliver advertisements that may be of interest to you. 

                  Targeting cookies allow us to: 

                  • to collect nominative or non-nominative data through quizzes, 
                  • to know the content of the pages consulted, 
                  • to know the information you have chosen to share when registering on other sites, 
                  • to know the pages and websites consulted during your recent navigations, or just before arriving on the site, 
                  • Know your location. 

                  For these cookies, your consent is required. If you wish to disable them, you are invited to consult the paragraph "Exercising your choice" below. 


                   THIRD-PARTY COOKIES – PIXEL 

                  We may include third-party cookies that allow you to share content from our sites.  

                  A pixel is an alternative tracking method to advertising cookies implemented in the form of an image. Uploading this image will inform that third party that you have visited their page to share content.  

                  These cookies and pixels are not managed by Ceva and we have no control over the process used by social networks to collect information about your browsing on our sites in association with the personal data they have. 

                  The issuance and use of cookies and pixels by these third parties is subject to their privacy policies. 

                  We invite you to consult the privacy policies of these social networks in order to be aware of the purposes of use, including advertising, of the browsing information they may collect through these application buttons. These protection policies must allow you to exercise your choices with these social networks, in particular by setting up your user accounts. If you wish to consult the list of third-party issuers and their privacy policies, you are invited to consult the paragraph "Exercising your choice" below. 

                  HOW TO CONTROL COOKIES 

                  YOUR AGREEMENT 

                  When you first connect to our sites you will be asked to accept cookies. 

                  The period of validity of this consent is 6 months maximum. 

                  OPPOSITION TO COOKIES 

                  You can change or decline the collection of information via Cookies by actively managing your browser settings. 

                  Enable or disable cookies completely; 

                  Delete specific cookies, which have already been saved in the browser; 

                  Prevent certain websites from storing cookies on your computer; 

                  Block third-party cookies (when while browsing a site, cookies are stored on your computer by another site). 

                  However, any settings you may undertake may modify your browsing and your conditions of access to certain services requiring the use of cookies. 

                  Thus, we advise you not to refuse the use of technical cookies, which are necessary for the operation of the site and whose refusal would prevent you from browsing normally. 

                  However, the refusal of targeting or measurement cookies only leads to the cessation of advertising on our sites or on the Internet, the latter will then no longer be adapted to your interests. 


                  EXERCISING YOUR CHOICES 

                  Configuring the browser software 

                  To do this, follow the instructions given by your browser. 

                  You can also click on the links below to access instructions from some of the most popular browsers: 

                  Internet Explorer :, 

                  Safari :, 

                  Firefox :, 

                  Opera : 

                  Chrome : 

                  Mozilla Firefox : 

                  iOS : 

                  Android : 

                  Third-party cookies and pixels  

                  Only the issuer of the third-party cookie and pixel concerned is likely to read or modify the elements contained in this cookie. These third-party cookies are subject to the privacy policies of those third parties. 

                  To learn more and exercise your choice regarding these cookies, you can click on the following links : 

                  FOR MORE INFORMATION 

                  In addition, to learn more about how cookies and targeted advertising work, you can visit: 

                  European Interactive Digital Advertising Alliance in Europe :European Interactive Digital Advertising Alliance 

                  This organization allow you to opt out of interest-based advertising online and from all member companies. 

                  YourOnlineChoices : 

                  This site offers you to manage via a centralized interface to express your refusal or acceptance of cookies that may be used. 

                  To learn more about cookies, you can consult the website of the Commission Nationale de l'Informatique et des Libertés: . 

                  The cookie policy may change over time. These changes will be effective immediately upon posting of the amended Cookie Policy. You are invited to regularly read the Cookie Policy for possible changes. 


                  Updated version 30/11/2022